Discuss briefly the advantages Essay Example for Free

Discuss briefly the advantages Essay Вisadvantages of using your chosen analytical frameworks (both buyer behavior and IMC) in the development of your analysis and strategy While developing the strategy we have used both the consumer behavior model and the SOSTAC decision making model and thus we can now come up with both the advantages and disadvantages of the two concepts. First of all when starting with the disadvantages we see that the consumer behavior model works best if we take it theoretically however, when we take it up to the practical level, there are many problems that a management faces in order to judge the consumers behavior based on the theoretical model. First of all the theoretical model is basically a general model and as we know that no two human brains in a world are alike, thus not all consumers may think alike. There can be so many psychological processes going on in human minds that they are not conscious which makes it very difficult for decision makers to have full information about the consumers. Also there are a lot of different combinations of decisions and preferences that a consumer might take into account when going for a decision and the consumer behavior model takes a general approach to address a specific set of combinations and thus decisions makers can be wrong at a lot of times. In addition, the factor of compulsive buying is a very vast concept and cannot be taken into account in depth by all means because this concept refers to such a behavior of a consumer that the consumer himself can keep away from this attitude. If a consumer would have known how to get rid off of his compulsive buying attitude then the consumer would not go for a product due to such a behavior at the first(Bloch 1986). Therefore how can we generalize the effects of such a behavior? Isn’t it possible that there might be some logical reasons behind such a behavior that we as marketers are not aware due to lack of information? Coming on to the advantages side, the consumer behavior model and decision making model such as Sostac have been very helpful for us and to any marketing in order to devise a marketing strategy. These models and sequential processes help us identify the different segments and targets in market to a very good extent rather than making guesses through hit and trial method. Even if we consider them guesses, still these guesses and expectations are quite calculated with the help of these models. Moreover by using the consumer behavior model a company can come up with different marketing options for different target markets and segments keeping in mind several consumer traits, buying behavior and combinations that they tend to make. Also a SOSTAC model enables us to first analyze our current position of the business. This is important because without knowing the strengths and weaknesses of a company, marketers will take a great deal of risk by throwing out is product in the market just like that. The SWOT analysis, PEST analysis and the Communication tool analysis has helped us how we can actually market our product keeping in mind a number of external factors such as social factors, means of communication, economical factors and etc.marketing for a Lamborghini is quite different from marketing a soda therefore a lot of insight has to be taken into account in order to come up with the best marketing for the luxurious and expensive Lamborghini SUV (Dhar 1997). Bibliography: 1. Altaner. (2000). Dot Com Deals. Sun-Sentinel. 2. Alba, J. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research 3. Alba, J. (1987). The effect of frequency knowledge on consumer decision making. Journal of Consumer research 4. Assael, H (2003). Consumer Behavior: A Strategic Approach. : Houghton Mifflin Company 5. Bettman, J. (1975). Issues in designing consumer information environments. Journal of Consumers Research. 2, 169-177. 6. Bettman, J. (1975). Issues in designing consumer information environments. Journal of Consumers Research. 2, 169-177. 7. Bloch, P. (1986). Consumer Search an Extended Framework. Journal of Consumer Research. 13, 119-126. 8. Braus, P. (1990). What is a good Service? American Demographics. 9. Bettman, J (1979). An information Processing Theory of consumer choice. : Addison- Wesley 10. Blackwell, R, Minard, P Engel, F (2005). Consumer Behavior (McGraw-Hill/Irwin Series in Marketing). : South-Western College Pub 11. Dhar, R. (1997). Consumer Preference for No-Choice Option. Journal of Consumer Research. 24. 12. Hawkins, D (2003). Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing. : McGraw-Hill College 13. Hoyer, W (2003). Consumer Behavior Third Edition. : Houghton Mifflin Company. 14. Shiffman, L (2006). Consumer Behavior. : Prentice Hall 15. Hawkins, D (2008). Consumer Behavior. : McGraw Hill Higher Education 16. Hawkins, D (2003). Consumer Behavior: Building Marketing Strategy. 8th ed. : McGraw-Hill/Irwin 17. Kolligian, G. (1991). Brands are a companies most important Assets. Marketing News. 18. Kirmani, A. (1993). A consumer side experimental examination of signaling theory: Do consumers Perceive warranties as signals of quality. Journal of Consumer research. 19. Moner, K. (1973). Buyers’ subjective perceptions of price. Journal of Marketing Research. 10, 73-80. 20. MacKenzie, S. (1986). The role of attention in mediating the effect of advertising on attribute importance. Journal of Consumer Research. 13 ( ), 174-195. 21. Macmillan, I. (1997). Discovering new points of differentiation. Harvard Business Review. 22. Mittal, B (2006). Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace. : INP 23. Peter, P (2004). Consumer Behavior (McGraw-Hill/Irwin Series in Marketing). : McGraw-Hill 24. Roberts, J. (2000). Developing new rules for new markets. Journal of the academy of marketing Science. 28, 31-41. 25. Rao, A. How to fight a price war. Harvard business review 26. Sirininivasa, N. (1991). An empirical Test of a model of external search for automobiles. Journal of Consumer Research. 18 27. Sujan, M. (1985). Consumer Knowledge: effects on evaluation strategies mediating consumer judgments. Journal of Consumer research. 28. Solomon, M (2008). Consumer Behavior in Fashion. : Prentice Hall 29. Solomon, M (2003). Consumer Behavior: Buying, Having, and Being, 6th Edition. 8th ed. : Pearson/Prentice Hall. 30. Woodside, A. (1992). Finding out why consumers shop your store and buy your brand: automatic cognitive processing models of primary choice. Journal of advertizing research. 32, 59-78. 31. Wrieght, P. (1973). Use of Consumer Judgment Models in Promotion Planning. Journal of Marketing.

String Theory Essays -- physics

Special Relativity The speed of light is the speed limit for the universe. Light travels at the same speed regardless of relative position. When applied to Newtonian physics, it provided new relativistic formulas for motion. 4 Quantum Theory Hot objects emit electromagnetic radiation. If the energy carried off by radiation is added together, the total energy produced is calculated to be infinite. Max Planck deduced that if energy was emitted in discrete packets, quanta, it would be a finite quanity of energy. Radiation of frequency v comes in quanta of energy E = hv where h is Planck's constant . Photons are the quanta of light. This began the idea of wave-particle duality and quantum mechanics. 4 Quantum Mechanics Explanation of atomic particles including bosons and fermions . Describes the laws of motion for atomic particles and describes the spin of electrons that had previously been predicted. 5 General Relativity Einstein saw that special relativity was in contradiction with Newtonian gravity because the classical interpretation required the instantaneous transmission of force between two objects. General relativity accounts for a discrepancy in Mercury's orbit, predicted that light would be bent by a gravitational field (proved by Eddington during a solar eclipse), predicted the existence of black holes and gravitational radiation, and describes an expanding universe. "Gravity is a manifestation of the curvature of space-time." The equation for space-time geometry becomes GÂ µv = 8piGTÂ µv where G is Newton's contant and TÂ µv is the distribution of energy and momentum. 4 Quantum Field Theory Quantum Field Theory is the unification of quantum mechanics and special relativity. This union required the crea... ...ic Yang-Mills theory" 6. Works Cited 1 Greene, Brian. Superstring Theory. University of Cornell. Web site. http://www.lassp.cornell.edu/GraduateAdmissions/greene/greene.html 2 Herdeiro, Carlos. M-Theory: The Theory Formerly Known as Strings. University of Cambridge, 1996. Web site. http://www.damtp.cam.ac.uk/user/gr/public/qg_ss.html 3 Pierre, John. Superstrings! String Theory Home Page. 1999-2001. Web site. http://www.sukidog.com/jpierre/strings/ 4 Schwarz, John. The Second Superstring Revolution. Caltech Particle Theory Group. Web site. http://theory.caltech.edu/people/jhs/strings/ 5 Schwarz, Patricia. The Official String Theory Web Site. Web site. http://superstringtheory.com/ 6 String Theory in a Nutshell. University of London String Theory Group. Web site. http://www.strings.ph.qmul.ac.uk/ String Theory Essays -- physics Special Relativity The speed of light is the speed limit for the universe. Light travels at the same speed regardless of relative position. When applied to Newtonian physics, it provided new relativistic formulas for motion. 4 Quantum Theory Hot objects emit electromagnetic radiation. If the energy carried off by radiation is added together, the total energy produced is calculated to be infinite. Max Planck deduced that if energy was emitted in discrete packets, quanta, it would be a finite quanity of energy. Radiation of frequency v comes in quanta of energy E = hv where h is Planck's constant . Photons are the quanta of light. This began the idea of wave-particle duality and quantum mechanics. 4 Quantum Mechanics Explanation of atomic particles including bosons and fermions . Describes the laws of motion for atomic particles and describes the spin of electrons that had previously been predicted. 5 General Relativity Einstein saw that special relativity was in contradiction with Newtonian gravity because the classical interpretation required the instantaneous transmission of force between two objects. General relativity accounts for a discrepancy in Mercury's orbit, predicted that light would be bent by a gravitational field (proved by Eddington during a solar eclipse), predicted the existence of black holes and gravitational radiation, and describes an expanding universe. "Gravity is a manifestation of the curvature of space-time." The equation for space-time geometry becomes GÂ µv = 8piGTÂ µv where G is Newton's contant and TÂ µv is the distribution of energy and momentum. 4 Quantum Field Theory Quantum Field Theory is the unification of quantum mechanics and special relativity. This union required the crea... ...ic Yang-Mills theory" 6. Works Cited 1 Greene, Brian. Superstring Theory. University of Cornell. Web site. http://www.lassp.cornell.edu/GraduateAdmissions/greene/greene.html 2 Herdeiro, Carlos. M-Theory: The Theory Formerly Known as Strings. University of Cambridge, 1996. Web site. http://www.damtp.cam.ac.uk/user/gr/public/qg_ss.html 3 Pierre, John. Superstrings! String Theory Home Page. 1999-2001. Web site. http://www.sukidog.com/jpierre/strings/ 4 Schwarz, John. The Second Superstring Revolution. Caltech Particle Theory Group. Web site. http://theory.caltech.edu/people/jhs/strings/ 5 Schwarz, Patricia. The Official String Theory Web Site. Web site. http://superstringtheory.com/ 6 String Theory in a Nutshell. University of London String Theory Group. Web site. http://www.strings.ph.qmul.ac.uk/

Mr Pake

5. Assessment DRAFT VERSION – AWAITING EXTERNAL EXAMINER APPROVAL Assessment will be confirmed by the end of teaching week 3 5. 1 Assessment task This module is assessed by means of an assignment of no more than 3,000 words. There are three parts to the assignment. You must complete all three parts. Your assignment must be submitted in a sans serif font no smaller than 12 points. Line spacing should be 1. 5 or double. Your completed assignment must be completed and submitted by Friday 26th April, 2013. See Section 5. 2 for details of submission. Section 5. gives some further guidance on the assignment tasks. Written assignments must not exceed the specified maximum number of words. All assignments that do so will be penalised. The penalty is at the discretion of the marker, but will certainly result in a reduction of the mark awarded. Part 1 (20% of overall mark) In 500 words or fewer, answer a question of your choice which requires you to use a microeconomic principle, or pri nciples, discussed in the module. This question should involve a pattern of events or behaviour that you personally have observed.The issue you address need not be one traditionally analysed using economics, but your work should be an original application of economic logic and reasoning to something which interests you. Examples of issues students elsewhere have addressed are: 1. Why do brides spend so much money on wedding dresses, whereas grooms often rent cheap tuxedos, even though grooms could potentially wear their tuxedos on many other occasions and brides will never wear their dresses again? 2. Why are child safety seats required in cars but not in airplanes? 3.Why are round-trip fares from Hawaii to the US mainland higher than the corresponding fares from the US mainland to Hawaii? 4. Why do airlines charge much more for tickets purchased at the last minute, yet theatres follow exactly the opposite practice? 5. Why do many people buy larger houses when they retire and their own children leave home? Your question and the issue you address does not need to be important or worthy, but try to begin with an interesting question. You should check with your seminar tutor that the question you wish to address is suitable.The most successful answers begin with a really interesting question (one that makes the reader instantly curious to learn the answer) and then use an economic principle or principles to construct a plausible answer. You do not have to provide a complete solution to the question – the key is to apply economic principles to achieve an insight into the issue. It should be written as if to a friend or relative who has never taken a course in economics. It must be clearly understood by such a person. It does not need diagrams or mathematics. It should not be heavily laden with economic jargon or terminology.You do not need to include references (since it is an original application of principles). Nor are you expected to do extensive researc h in support of your argument, although a relevant fact or two might help convince yourself and others that you are on the right track. Part 2 (40% of overall mark) Answer all five questions below in 1250 words or fewer. The questions carry equal marks. a) Explain why perfectly competitive markets lead to an allocatively efficient allocation of resources in the long run. (8%) b) Explain why free markets will under-produce goods with positive externalities (e. g. accinations against infectious diseases). Briefly suggest how government might intervene to correct this under-provision? (8%) c) The Consumer Price Index (CPI) is the official measure of inflation in the United Kingdom. Why might CPI not be an accurate measure of the costs of living for any given individual consumer? (8%) d) Explain why a ? 1m increase in net exports might increase the equilibrium output of an economy by more than ? 1m. e) If an economy is initially operating at its potential output, explain the short- and longrun consequences of a permanent increase in government spending. 8%) Part 3 (40% of overall mark) Figure 1 below shows the world price of copper for each month over the period 2004-2011. From a price of $2424 in January 2004 it rose to a high of $8046 in May 2008. It then fell rapidly to reach $3072 in December 2008 before rising again. In an essay of 1250 words or fewer, use economic analysis to explain the changes seen in the price of copper over this period and why there were such large fluctuations in price. Figure 1: The monthly world price of copper 01 January 2004 to 31 December 2011

Overview of accounting analysis - 1529 Words

HOMEWORK 3: DISCUSSION QUESTIONS 1. A finance student states, â€Å"I don’t understand why anyone pays any attention to accounting earnings numbers, given that a ‘clean’ number like cash from operations is readily available.† Do you agree? Why or why not? I disagree with the finance student, because net income forecasts future cash flow and is informative. a. Net income forecasts future cash flow better than current cash flow, and does so by recording transactions associated with cash consequences when the transactions occur, rather than when the cash is received or paid. To compute net income, the effects of economic transactions are recorded on the basis of expected, not necessarily actual, cash receipts and payments. b. Net income is†¦show more content†¦b. Accounts Receivable Days Ratio = Accounts Receivable Average Sales per Day The company that ships its products evenly throughout the quarter and has steady sales will have a lower accounts receivable days ratio. c. Cash Ratio = Cash + Short-Term Investments Current Liabilities The company that ships its products evenly throughout the quarter and has steady sales will have a higher cash ratio. 5. A. If management reports truthfully, what economic events are likely to prompt the following accounting changes? a. Increase in the estimated life of depreciable assets. If managers find out that the actual life of the depreciable assets lasted longer than was expected, managers will increase the estimated life of depreciable assets. b. Decrease in the uncollectible allowance as a percentage of gross receivables. The firm will decrease the percentage of uncollectable allowance when it receives orders from reliable customers. In contrast, the firm will increase the percentage of uncollectable allowance when it receives orders from unreliable customers. c. Recognition of revenues at the point of delivery, rather than at the point cash is received. A firm could recognize revenues at the point of delivery rather than at the point of cash receipt when its customer’s credit improves or its customer’s cash payment is not aShow MoreRelatedAnalysis: Overview of Accounting Paper1259 Words   |  6 PagesAnalysis: Overview of Accounting Paper Running Head: Accounting paper March 25, 2008 MBA503 / Introduction to Finance and Accounting Accounting Paper Introduction The financial information is a very important matter in a company success. Allow them to see if they have been successful in the past, in the present and help them to predict a future performance of you company. The form, the use and the people involve with the financial and accounting information in a companyRead MoreAcc 201 Project 1 Bank Memo1225 Words   |  5 Pagesthe third quarter has generated high profits from the sale of our products. We believe that we will see an increase in profit and as a result we are submitting an overview of Peyton Approved financial information, our accounting system and accounting process to request a loan for business expansion. Overview of the Company’s Accounting System Peyton Approved uses a double-entry system to record all daily transactions; using this method not only ensures that a transaction will not be missed, butRead MoreComprehensive Annual Financial Report1416 Words   |  6 Pages(Investopedia, 2010). Included in this briefing, a comparison of the governmental and for-profit financial accounting will be discussed, an understanding of the government reporting and reporting entity, and an overview of the Management Discussion Analysis report for the state of Washington. The Comprehensive Annual Financial Report (CAFR) requires statistical evaluation, whereas for-profit accounting does not. A government budget document is a blueprint for a specific grouping of government agenciesRead MoreKudler Fine Foods Computer Information System Essay1090 Words   |  5 Pagesinformation systems. This paper will discuss the needs of the company in regards to business operations and accounting, as well as discuss the strengths and weaknesses of the systems currently in place. Based on the current technological opportunities, suggestions will be made to further improve these systems, and evaluate any threats that may affect these systems. Primary Findings Business and Accounting Needs Business Needs As a retail company, Kudler Fine Foods needs to run as smoothly and efficientlyRead MoreGovernment Accounting1454 Words   |  6 PagesOverview of government accounting Government accounting Government accounting refers to the different accounting systems that the different entities in the public sector use. Government Accounting Standards Board (GASB) set the accounting standards to be used by the state and local government. The role of the Governmental Accounting Standards Board (GASB) is to set up and improve the accounting standards of state and local government. It also ensures that financial reporting gives accurate andRead MoreComprehensive Annual Financial Report Briefing Essay1158 Words   |  5 PagesNot- For- Profit Government Accounting Comprehensive Annual Financial Report Briefing The Village of Tinley Park, is located in Cook County, Illinois, was entered in 1892 under the provisions of the constitution and general statutes of Illinois. The Village operates under government of the trustee-village and provides many services including planning, public safety, zoning, roads, and general administrative services (Tinley Park, 2009). The accounting policies of Tinley Park comportRead MoreKudler Fine Foods - Accounting System972 Words   |  4 PagesKudler Fine Foods - Accounting System Eric Raymond BSA/310 September 3, 2012 Dr. Marcia Reid Kudler Fine Foods - Accounting System The purpose of this paper is to describe the value of a new accounting system for Kudler Fine Foods. The author will cover the key features, core technology, benefits, and cost of the proposed system. In businesses today, it is imperative that the accounting system be tied into every aspect of a business and integrated within all of the information systemsRead MoreReview of Sandwich Master Essay1747 Words   |  7 PagesInternal Control And Accounting Systems An Overview of the Sales Ledger and Credit Control Sandwich Master Ltd Word Count: I confirm that this is my own work unaided for ICAS and that no additional support has been provided. I have read and understood the terms and conditions. Contents 1. Terms of Reference 3 2. Methodology 3 3. Executive Summary 3 4. Introduction 4 5. Review of Current Accounting Systems 4 6. Weakness 4 7. Recommendations for Improvements 4 8Read MoreProcurement and Accounting Issues1305 Words   |  6 PagesAbstract In this case of Toy Central Cooperation the aim is to evaluate company risks and accounting issues facing a Toy Company, and establish how these issues would transform into required particular audit risks. In performing the analyses, there is need to draw on all-purpose information of toys and perhaps to investigate a number of of the accounting procedure issues confronting the Toy Company. Throughout this evaluation and analyses, there is a necessity for the Company to see a needRead MoreBasic Accounting Syllabus1024 Words   |  5 PagesCourse Syllabus Basic Accounting School Year 2011-2012 First Semester I. CATALOGUE COURSE DESCRIPTION A. Course Code and No.: ACCTG 1 B. Course Title: Basic Accounting C. Course Description: Basic accounting introduces the importance of accounting and also the basic steps and techniques used. The material covered will also include coverage of the principles and procedures of the accounting cycle for a sole proprietorship and merchandising organizations. General-purpose